META ADS MANAGEMENT

Safir Kreatif plans and manages paid social campaigns on Meta platforms — Facebook and Instagram — for the brands we work with. Client ad accounts are managed through our Meta Business Manager, and our team runs them alongside the search campaigns we operate for the same advertisers.

CAMPAIGN MANAGEMENT FOR OUR CLIENTS

We handle paid social end to end, from audience research and creative production through to conversion tracking and reporting, for the same advertisers whose search campaigns we already manage.

  • Meta Business Manager and ad account setup.
  • Campaign strategy across awareness, traffic, engagement and conversion objectives.
  • Audience research, custom and lookalike audience building.
  • Ad creative production — static, carousel and video.
  • Placement, budget and bid management across Facebook and Instagram.
  • A/B testing of creative, audiences and placements.
  • Conversion tracking setup and performance reporting.

INTERNAL TOOLING FOR PAID SOCIAL

We are developing an internal reporting and campaign management tool for our paid social work, built on the Meta Marketing API, following the same approach as the tool we already use for search campaigns. Like that tool, it will be used exclusively by Safir Kreatif employees, will run on our own systems, and will not be sold, resold or made available to clients or to the public.

The purpose is the same as on the search side: pull campaign and ad set performance for the accounts we manage so our team can spot underperforming spend quickly, and carry out routine optimisation work without clicking through the interface account by account. Client data stays within the agency and is not shared with third parties.

Contact: [email protected] · +90 212 246 09 70