GOOGLE ADS MANAGEMENT

Safir Kreatif is a full-service advertising agency based in Istanbul, Türkiye. As part of our digital services we plan, launch and manage Google Ads campaigns on behalf of our clients. Client advertising accounts are linked to our Google Ads manager account (MCC) and our in-house team operates them day to day.

CAMPAIGN MANAGEMENT FOR OUR CLIENTS

Advertisers hire us to run their search advertising. Our team handles the whole cycle: account structure, campaign planning, keyword research, ad copy, budgets and bids, and the weekly reporting that shows what the spend returned.

  • Google Ads account setup and campaign structure.
  • Search campaign planning and launch.
  • Keyword research, expansion and negative keyword management.
  • Responsive search ad copywriting and testing.
  • Budget allocation and CPC bid management.
  • Search term analysis to eliminate wasted spend.
  • Ongoing performance and conversion reporting.

OUR INTERNAL GOOGLE ADS API TOOL

To manage several client accounts efficiently we develop and use an internal software tool built on the Google Ads API. It is used exclusively by Safir Kreatif employees. It is not a product: it is not sold, licensed or resold, it is not offered to clients or to the public, and it has no public interface or user registration. The tool runs locally on our own workstations. It reads campaign, keyword and search term performance so our team can identify wasted spend, and it performs the same routine optimisation actions our staff already carry out by hand in the Google Ads interface. Data retrieved through the API is shown only to the responsible account manager; it is not stored in an external database, exported, or shared with any third party.

Safeguards built into the tool:

  • A validation-only default mode, so changes are checked but not applied.
  • An explicit account allow-list required for any change operation.
  • Daily budget and CPC bid ceilings.
  • A limit on how much a budget can be increased at once.
  • New campaigns and ads always created in paused status.
  • A local audit log of every change attempt.

Contact: [email protected] · +90 212 246 09 70